High Resolution / Actionable Data
What is the Toolkit?
The essential set of analytical tools for anyone seeking federal
or state broadband grants or participating in FCC auctions (“normal” auctions or
reverse auctions) or investing in broadband infrastructure. Identify
and analyze opportunities. Avoid risks.
Dozens of layers of geographically precise decision-oriented data in
visual and tabular formats.
Imagine that a broadband provider or a government or a
not-for-profit could surgically target advertising to a precise area. That area might be a set of census blocks won in the RDOF or CAF II auctions or another precisely defined area.
It might be portions of a county or state with specific demographic characteristics. Image that highly targeted advertising could reach people who were on the wrong side of the “digital divide” and were
unreachable by conventional digital advertising.
Imagine rural households without easy-to-geocode street addresses.
Imagine advertising to households likely to quality for the Affordable Connectivity Program (ACP) and Lifeline while avoiding those that do not qualify.
Visit Advertising Opportunities to understand these critical challenges and how to address them.