Are you maximizing the value of your broadband investments?

High Resolution / Actionable Data

Telecommunications Analytics

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Example - Households per sq km

Demographics

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Example - Median Income per Household

Personal Income

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Example - Employees per sq km

Business Density

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Example - % HHs with a laptop or desktop

Consumer Behavior

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Example - Fiber

Deployed Infrastructure

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Precision Advertising

Imagine that a broadband provider or a government or a
not-for-profit could surgically target advertising to a precise area.  That area might be a set of census blocks won in the RDOF or CAF II auctions or another precisely defined area. 

It might be portions of a county or state with specific demographic characteristics.  Image that highly targeted advertising could reach people who were on the wrong side of the “digital divide” and were
unreachable by conventional digital advertising. 

Imagine rural households without easy-to-geocode street addresses.

Imagine advertising to households likely to quality for the Affordable Connectivity Program (ACP) and Lifeline while avoiding those that do not qualify.

Visit Advertising Opportunities to understand these critical challenges and how to address them.